BMW X5 Launch Email

Confidence is the driving factor behind BMW’s all-new X5. To bring the story of confidence to consumers, BMW drove the X5 across the country. In a straight line. Proving that their new ride didn’t need to take detours to get to its destination. To translate that amazing experience to CRM, I created a disruptive, long scrolling email - almost as long as the journey itself. Each segment featured clips from the stunt and cinemagraphs to keep the viewer engaged and feeling as if they were going along for the ride.